Google Adwords compared to Yahoo! Sponsored Searchby McCord
A really detailed comparison of Google Adwords and Yahoo! Sponsored Search - with some surprising facts and figures along the way!
Makes you wonder why Google Adwords is so over hyped and why Yahoo! Sponsored Search is not the clear industry leader!
Conversion rate is higher with Yahoo! in most cases - and cost is less with Yahoo! for a better service too in many cases!
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